Start a Trades Coaching Business | The Coach's Toolbelt
The Coach's ToolbeltBy TradesCoach OS
45-Day Client Guarantee · no subscription

Sign the client. Keep the client. Get paid what the work is worth.

By this time next week you could quote a fee you've actually calculated, answer the objection that used to end your calls, and hand a new client an onboarding experience that makes them glad they hired you. Every piece of it exists right now, built for coaching trades businesses. You open it and go.

Start My First Week One payment, everything open today.
11days
Sandi · first client
25days
Peter · next client
39days
Angela · first client

All three started with the same Toolbelt you're looking at right now.

The real gap

The call was never
your problem

You close just fine. Then you guess at the price, wing the objection, and watch a signed client go quiet by day nine.

Every coach either builds the machine behind the calls or burns a year learning why they needed it.

Yours is already built.
Your first week inside

Open it tonight.
Different coach by Friday.

Monday
Your fee stops being a guess

Run your income target through the calculator and walk out with a number you can say without flinching.

Tuesday
"I need to think about it" stops working on you

The ten deal-killers, each with what it really means and what to say back.

Wednesday
Your next discovery call runs itself

Eight lines, in order, opener to close.

Thursday
A contract goes out the same day

Fill in six fields, watch it build, send it.

Friday
Your newest client refers you

A first week so organized they're telling other owners before the month is out.

11days to
client one

Sandi spent years inside a private equity firm buying HVAC and roofing contractors. She watched what that model did to the companies and the people in them, and left to coach them her way instead. She launched her practice with the Toolbelt in her first week and closed her first client on day 11.

The math

Your price,
with math behind it

Feed it four numbers. It hands back the fee that hits your income target.

If the hourly number makes you uncomfortable, your positioning needs to do more work, not your price needs to come down.
Pricing Calculator · Worked Example
You want$180,000 / yr
Carrying6 clients
Overhead$500 / mo
Time per client4 hrs / mo
Your fee$2,583 / mo
Effective rate$646 / hr

Now read the whole sheet at once. Six clients paying $2,583 is $15,500 a month in coaching revenue.

That's your $180,000 year, on 24 hours of client work a month.

The coaches charging that aren't better on the phone than you. They walked in with a number they could stand behind.

The deal-killer

The line that ends
most deals, handled

"That's more than I expected to pay."

WHAT IT USUALLY MEANS: the value case hasn't been made concrete yet.

What you say: "Let's look at what we found. The numbers showed about $[X] a year sitting in [lever]. This is $[fee] a month to go get it. Which number feels bigger?"

Nine more deal-killers get the same treatment: what it means, then two or three ways to answer it.

Who it's for

Three coaches walk in.
The same coach walks out.

Sold the company

You know the trade cold. Now the coaching practice runs as tight as your shop did.

"I've been in the trades a long time and thought I knew everything. I had a lot more to learn. What a great value."

Thomas · sold his HVAC company, now coaching
Operator turned coach

Coaching on instinct

Your gut got you this far. Now there's a system underneath it, and every client gets your best instead of your memory.

"I've been doing this a long time, and I didn't realize how much I was missing. It should be ten times this."

Peter · veteran trades coach
Next client in 25 days

Leaving corporate

No truck in your background, and it stops mattering. Your track record gets packaged into positioning a trades owner respects.

"I saw such a large opportunity and just didn't know where to start. The Toolbelt laid it out perfectly for me."

Angela · former corporate executive
First client in 39 days
Handshake to renewal

Covered, end to end

Land them

Discovery scripts, objection answers, proposals that go out same-day.

Price it right

The calculator, five ways to say the number, a raise-your-rate script for later.

Keep them

Week-one onboarding, standing call agendas timed to the minute, action tracking.

Get paid

Contracts, invoices, and scope docs that build as you type.

Get known

A LinkedIn presence and content rhythm that brings calls to you.

Grow it

Cash flow tracking, a protected calendar, renewals that close themselves.

Thirty tools total. Built for trades coaching, not adapted to it. No videos to sit through. Open any of them mid-call.

"The amount of tools, forms, and documents. Everything I needed not only to start my business but to grow it."

James · new coach, formerly Fortune 500
The offer

The whole toolbelt.
One payment.

$97 one time
  • Everything open the minute you buy
  • No subscription, no drip schedule
  • No password to create. Your access code hits your inbox and you're in
  • Yours to keep, no expiration

Close your next client in 45 days or your money back

The three coaches at the top of this page did it in 11, 25, and 39. Use what they used. If your 45 days pass without a signed client, one email gets your $97 back.

At the $646 an hour the calculator targets, the entire Toolbelt costs nine minutes of coaching.

Your 45 days start when you do.

Before you decide

Fair questions

Is this a course?

No. There are no videos to sit through before you can use anything. Everything inside is a script, checklist, or calculator you can have open during a live call the same day you buy.

My trade isn't HVAC, plumbing, electrical, roofing, or landscaping

The five trade deep dives cover those specifically. Everything else, pricing, objections, onboarding, content, runs on the coaching mechanics, which work the same no matter which trade your clients are in.

I don't have a trades background

Neither did Angela, James, or Alex. The Credibility Inventory turns the track record you do have into positioning a trades owner respects, so nobody is asked to take your word for it. Angela signed her first client in 39 days.

Is there a subscription?

No. $97 one time. You keep access, and there is never another charge.

How fast am I in?

Your access code arrives by email within minutes of purchase. No account setup, no password to create. You could be reading the objection library before your coffee cools.

This is for someone coaching trades business owners, or about to. If you want motivation and theory, it'll feel out of place. It's meant to be open on your second screen during a live call.

"After going through it, I have absolute confidence to niche down to any coaching I care to do, because now I'm set up correctly."

David · generalist consultant gone trades-specific
Last word

The year of figuring it out
is optional now

Somewhere in your market there's a contractor doing $2M a year, bleeding margin, about to hire the first coach who sounds like they know what they're doing. The coach who gets that call isn't the one still deciding what to charge.

"As much as I tell others to never have regrets, I actually have one. Not starting this five years ago."

Alex · left manufacturing operations to coach trades businesses full time
Your first client's first month repays this 26 times over.
Get the Toolbelt for $97
$97 once  ·  Client in 45 days or refunded  ·  Access in minutes